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Digital Analyst


schuh Head Office Livingston
1 Neilson Square
Deans Industrial Estate
Livingston
EH54 8RQ

Permanent
Full-Time NEW!
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About the role

Job Title: Digital Analyst

 

Reports to: Senior UX & Digital Analytics Manager

 

Purpose: To support the fast paced Digital Team through the set up, analysis and reporting of

multiple data sources to drive enhanced business performance as well as assisting the wider

business with any ad-hoc queries.

 

Experience:

Experience in Google Analytics 4 (GA4) and a familiarity with a programming language (SQL, Python etc) are required. Experience in other tools such as GTM, Power BI, or similar are desirable. Training will be provided for all other in house tools.

 

Main Responsibilities:

 

  • Responsible for extracting, manipulating and interpreting the wealth of data into deliverable insights for the immediate and wider teams. The majority of data will come from GA4/BigQuery but is supplemented with in-house data from our IT team and other systems.

 

  • Using Google Tag Manager to tag new elements on the website so we can track and report on the performance of any changes to the website

 

  • Work collaboratively with others, understanding, respecting and leveraging different perspectives and skill sets to deliver actionable insights.

 

  • Collaborate with the Digital Team to have a full understanding of the key touch points of a user’s journey across pages from the page they land on all the way through to purchase or abandonment.

 

  • Collaborate with the Digital Team to build interactive dashboards (GA4, Looker Studio, Power BI) to monitor daily, weekly and period KPIs including but not limited to; search, navigation, page performance, delivery consumption, digital marketing insights.

 

  • Be a strong communicator verbally and in writing to provide high level executive summaries with succinct actionable insights and be able to present findings to a wider group of stakeholders.

 

  • Understand and comply with the Company's Health & Safety policy and procedures.

 

 

Technical Skills/Experience:

● Google Analytics 4

 

● Google Tag Manager

 

● SQL, Python or similar

 

● Looker Studio, Power BI or similar

 

● Excel/Google Sheets

 

● Excellent analytical and problem solving skills

 

● Experience in analysis and data manipulation

 

● University degree with a focus on statistics/ data science/web development or similar

would be advantageous

 

● Experience in ecommerce is beneficial Company, People & Relationships

 

● Promote assertive, warm & professional relations with other teams and departments.

 

● Work towards and achieve any goals / objectives set for you.

 

● Welcome the opportunity to gain experience in other areas of the business.

 

● Understand the needs of the department & business may vary from time to time and

#INDLP

About the location

Neilson Square is the home of our original warehouse and distribution centre, as well as many head office functions. Situated in Livingston, our site is in-between Edinburgh and Glasgow and very easily reached by car and public transport.